Amazon Books + Kindle

Technology • Social and Advertising • Senior Art Director
Selection of pieces I art directed, concepted, and produced for the Amazon Books and Amazon Kindle social accounts.
Year
2026
Credits

Client: Amazon Books and Kindle
Agency: Movement Strategy
Senior Art Director: Lily Randhawa

About The Project

As an Art Director with the Amazon Books and Kindle team, I work with a team of copywriters, designers, and video editors to concept and produce ideas for the @amazonbooks and @amazonkindle social accounts. In my role, I concept post ideas for evergreen content and larger campaigns for product launches, editorial moments, and cultural beats both within and outside of the BookTok world. I also produce still and motion assets for the channels.

In addition to digital designs, myself and the team concept for and produce shoots with the Amazon Editorial team to highlight their role within Amazon and all of their book expertise. Below is a small sample of posts I've worked on, but give the accounts a scroll to see some additional campaign and evergreen moments I've helped bring to life on the accounts– including a recent revamp to the Best Books of the Month creative direction.

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Some posts I've worked on

In addition to evergreen and reactive content, I art direct the social support for large brand campaigns, such as the Best Books of the Year So Far campaign seen below. For this campaign, I concepted and helped produce still and motion assets highlighting the books chosen by the Amazon Editor's. Our creative team concepted and pitched campaign direction, produced a shoot with the Editors to capture social content, and brought to life the assets going up across the brand's social page. Check out a few select pieces below!

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